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TNS American Traveler-undersøgelse afslører amerikanernes bedste internationale rejsedestinationer

globeintl
globeintl
Skrevet af editor

NEW YORK, NY – TNS, a world leader in market insight and information, today released the second phase of the results of its American Traveler Study, which unveils international travel preferences of A

NEW YORK, NY – TNS, a world leader in market insight and information, today released the second phase of the results of its American Traveler Study, which unveils international travel preferences of Americans. It uncovers the destinations around the globe that Americans are frequenting, and where they have been most satisfied with their stay.

“We’re finding that due to the continuing economic decline, rising fuel costs and the weakening strength of the US dollar, there is a marked decline on international travel,” said Rick Cain, senior vice president, TNS. “We continue to see year over year, decreased foreign travel. People are staying closer to home, which is less expensive.”

TNS spurgte mere end 8,000 amerikanske respondenter om, hvilke stater de havde været på ferie i det forløbne år. Baseret på deres svar er de fem bedste internationale rejsedestinationer for amerikanere:

- Canada
- Caribien / Bermuda
- Mexico
- Britiske Øer
- Frankrig

For at oprette TNS Traveler Satisfaction Index blev de samme respondenter spurgt, hvilke internationale destinationer de især kan lide blandt dem, de har besøgt i de sidste tre år. Destinationerne blev derefter rangeret begyndende med den højeste score. Baseret på deres svar er de internationale destinationer med den højeste tilfredshedsvurdering:

- Australien
- London
- Irland
- Skotland
- Britisk Columbia

“The larger, popular international destinations tend to be quite stable – especially the English-speaking destinations – while the smaller regions reveal greater volatility,” said Cain. “These destinations offer Americans a chance to experience something more exotic while still having the comfort of their native language.”

Den amerikanske rejsendeundersøgelse blev gennemført i ti år og er en industriomfattende indsats for at forstå fritids- og forretningsrejservaner og indbyrdes forhold, herunder rejsevalg, motivationer, tendenser, reservationsmønstre, holdninger og tilfredshedsniveauer. I relaterede nyheder frigav TNS resultaterne af indenlandske rejsepræferencer den 2. september 2008.

TNS undersøgte mere end 15,000 amerikanere via mailen for at gennemføre denne undersøgelse. Undersøgelsen blev gennemført 1. februar 2008 til 29. februar 2008.