Fusion annonceret af Benchmark Resorts & Hotels og Gemstone Hotels & Resorts

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THE WOODLANDS (HOUSTON), TX - Benchmark Hospitality International og Gemstone Hotels & Resorts, et datterselskab af Gencom, begge anerkendte globale ledere inden for forvaltning og markedsføring af resorts, hoteller a

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THE WOODLANDS (HOUSTON), TX - Benchmark Hospitality International og Gemstone Hotels & Resorts, et datterselskab af Gencom, begge anerkendte globale ledere inden for ledelse og markedsføring af resorts, hoteller og konferencecentre, meddeler, at Benchmark og Gemstone er gået sammen om at skabe en portefølje af 58 unikke og karakteristiske ejendomme med 10,000 medarbejdere over hele kloden.


“This merger was a natural fit,” explains Benchmark Hospitality International CEO Alex Cabañas. “Not only do we share a similar focus on unique and independent properties, but our organizational cultures and values align extremely well.” Mr. Cabañas continues with, “We felt it was critical to share this exciting news with our clients and employees before the press release went public.” Cabañas concludes with, “Though this has not been common in other industry mergers, for us it was the right thing to do to ensure the change and transition was thoroughly embraced by our ownership clients and team members.”

Greg Champion, benchmark-præsident og COO understreger, at "fusionen af ​​disse to store organisationer skaber ikke kun utrolige synergier og muligheder for vækst og udvidelse af de kombinerede virksomheder, men giver også vidunderlige udsigter og veje til udvikling og fremskridt for vores meget -værdiansatte kunder, medarbejdere og teammedlemmer. ”

“Passion, servant leadership and an entrepreneurial spirit will remain at the foundation of our new combined company,” says Jeff McIntyre, Gemstone’s principal partner. “Together, we will combine efforts to offer best-in-class services for our partners.”

In the newly-merged company, Burt Cabañas, Benchmark Hospitality’s founder and chairman, and Gencom, led by Karim Alibhai, will be the principal shareholders. Burt Cabañas will continue in his role of chairman of the combined companies, the remaining partners of both companies will serve in the following roles with the new entity; Alex Cabañas will serve as chief executive officer, and Jeff McIntyre and Greg Champion will serve as co-presidents and co-chief operating officers. Thomas Prins, a Gemstone partner, will take on the new role of managing director real estate investments.

Already being described as an epic merger of two legendary hotel companies into one extraordinary portfolio, the formal coming together represents a response to a market that is rapidly moving towards independent and soft brands, with a strategic focus on experience-driven, destination travel. The combined company will further this focus and apply its unique entrepreneurial management style to the expanded portfolio of independently-branded properties, while also deploying soft brands, such as Curio, Autograph Collection, Tribute, Preferred Hotels & Resorts, Leading Hotels of the World, Historic Hotels of the World and IACC. Further growth is on the agenda for the combined company with projects already in the pipeline. “The platform that is being created is robust and in part designed for well-measured growth,” explained Thomas Prins, “something we will take advantage of while at the same time creating great case studies at each of our existing properties.”

Vigtigst er det, at fusionen repræsenterer en mulighed for at kombinere begge virksomheders kollektive ressourcer og erfaring for bedre at betjene ejerskabspartnere, kunder og det uafhængige ejendomssegment i hotelbranchen. Det nye firma er allerede begyndt at integrere de bedste systemer og ressourcer fra begge organisationer ved hjælp af en veludviklet plan for at skabe maksimal effektivitet, mens andre aspekter af konsolidering vil forekomme over tid.
Benchmark and Gemstone are currently engaged in a comprehensive strategic envisioning and branding process to determine the new brand pillars, signature and brand positioning for the consolidated company, and plans to roll this out in the near future. Headquarters will be located in Houston, Texas with satellite offices in Park City, Utah and Miami, Florida.

”Jeg er så tilfreds med dette nye partnerskab og udvidelsen af ​​vores virksomhed,” sagde Burt Cabañas. ”Denne fusion er i tråd med vores overordnede strategiske vækstplaner om at fordoble størrelsen på vores virksomhed inden for fem år. Med fusionen af ​​disse to utrolige organisationer er vi entusiastisk på vej mod at nå dette vigtige mål, som i sidste ende bedre vil tjene vores ejendomsejeres interesser og også skabe yderligere muligheder for vores teammedlemmer. ”



”Gencom er meget begejstret for at være en del af denne dynamiske virksomhed,” sagde Karim Alibhai. ”Dette er en fusion af to meget efterspurgte virksomheder med overlegne ledelsesmuligheder. Ledelsesteamet kombineret har et væld af gæstfrihedserfaring, der overskrider alle klasser af hoteller, resorts og konferencecentre med stærk præstation gennem flere konjunkturcyklusser. ”

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Chefredaktør for eTurboNew er Linda Hohnholz. Hun er baseret i eTN's hovedkvarter i Honolulu, Hawaii.