Efter en omfattende søgningsproces har Brevard County valgt Peter Cranis, veteran i Florida, som sin nye chef for udvikling af turisme.
Efter bekræftelsen af hans udnævnelse den 12. februar af bestyrelsen for amtkommissionærer, overtager Cranis, der har rødder i Brevard County, den 4. marts som administrerende direktør for Floridas Space Coast Office of Tourism, der er baseret i Cocoa.
Amtschef Frank Abbate valgte Cranis til den nye stilling.
“Peter Cranis comes to us with an exceptional track record of leadership and growth, having led highly effective and expansive marketing programs that have stretched around the world. We look forward to working with him on advancing the mission of the Space Coast Office of Tourism,” said Abbate.
Cranis is widely regarded for his expertise in strategic planning and in positioning products and services for growth, profitability and global success. His skill set ranges from organizational leadership and executive management to strategic marketing and international market development.
Cranis has spent his entire professional career in various marketing and related communications positions in Florida. He most recently served as Head of Marketing and Sales for ICON Orlando (formerly the Orlando Eye), the 400-foot observation wheel in the heart of Orlando’s tourism district, where he positioned the attraction as the iconic image for all news related to Orlando, much like the London Eye has been for that city.
Fra 1999 til 2016 var Cranis vicepræsident for global forbruger- og konventionsmarkedsføring for Visit Orlando, byens officielle turistforening. På Visit Orlando var Cranis ansvarlig for at levere rekordstore reklame- og marketingprogrammer over hele verden, herunder kampagner i USA, Canada, Storbritannien, Brasilien, Colombia og Mexico. Han overvågede sidst et markedsføringsbudget på 25 millioner dollars, der producerede mere end 14 millioner dollars i billetsalg, mens han genererede mere end 5 millioner dollars i partneromsætning.
“I am honored and excited to be stepping into the role of executive director of Florida’s Space Coast Office of Tourism,” Cranis said. “The Space Coast is an amazing place to live, work and play, and it has so much to offer its visitors. Tourism is critically important to the economic health of Brevard County – essential to job creation, business growth, keeping taxes low, and enhancing the quality of life for residents. I look forward to promoting the Space Coast as a premier vacation destination that benefits both visitors and the community.”
Cranis dimitterede fra Eau Gallie High School i Melbourne og modtog en associeret grad fra Brevard Community College, før han tjente både en bachelor og en kandidatgrad i kommunikation fra University of Central Florida i Orlando.
Et medlem af UCF Nicholson School of Communications Hall of Fame, Cranis var en langvarig adjungeret professor ved UCF og er tidligere formand for UCF Alumni Association bestyrelse.
Cranis replaces Eric Garvey, who served as executive director of Florida’s Space Coast Office of Tourism for nearly four years before departing last July. Bonnie King, the office’s deputy director, has been acting as interim executive director since that time, and will retire in June 2019.