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15,000 eksperter inden for rejsebranchen deltog i OTDYKH Leisure Fair 2019

OTDYKH Fritidsmesse 2019

From 10-12 September 2019 the Expocentre in Moscow hosted the prestigious 25th anniversary of the OTDYKH Leisure expo. Over the course of three days almost 15,000 travel industry experts attended the fair, and over 600 exhibitors participated from 35 countries and 41 Russian regions. The expo showcased developments in a range of sectors, such as industrial, event, medical, sports and gastronomic tourism. Companies from across the travel industry took part, including tour operators, hotels, resorts, airlines and transport companies.

Denne banebrydende begivenhed blev officielt godkendt af Den Russiske Føderations kulturministerium, det føderale agentur for turisme, den russiske union for rejsebranchen og den russiske sammenslutning af rejsearrangører.
Åbningsceremonien for udstillingen blev overværet af en officiel delegation, ledet af viceministeren for kultur, Alla Manilova. Også til stede var rådgiveren for lederen af ​​det føderale turistbureau, Elena Lysenkova og præsidenten for handelskammeret, Maksim Fateev. Andre værdsatte gæster var ambassadørerne i Brunei, Spanien, Mexico, Myanmar, Moldova, Panama og Egypten.

Deltagerne

En række top internationale turistdestinationer havde eksklusive stands ved arrangementet, herunder Den Dominikanske Republik, Indien, Indonesien, Sri Lanka, Thailand, Kina, Spanien, Serbien, Cuba, Tunis, Marokko, Taiwan, Egypten osv.
Ud over de tilbagevendende udstillere bød OTDYKH Leisure Fair 2019 en række nyankomne velkommen; blandt dem var Iran, Taipei, Jamaica og Moldova. Cuba var et sponsorland for første gang.

41 russiske regioner deltog i arrangementet. De nye regioner var Astrakhan, Volgograd og Kemerovo, Republikken Mari El, Khakassia og Sakha (Yakutia). De viste det bedste af, hvad Den Russiske Føderation har at tilbyde, og især Komi-republikken blev annonceret som en sponsorregion.

B2B Marketing Begivenheder

The highlight of the expo was a series of exclusive B2B marketing events for the exhibitors. These included roundtable meetings between leading Russian tour operators and international organisations, as well as a sales-call service and bespoke workshops by industry professionals. One of the stand-out events was the B2B Speed Dating service, where industry specialists were granted the opportunity to have back-to-back, individual meetings at the exhibitors’ stands. The roundtable discussions facilitated productive exchanges on a diverse range on topics including international security, charter flights and the simplification of tourist visa procedures for Russian citizens.

Hosted Buyer-programmet

Et andet højdepunkt i messen var det meget forventede Hosted Buyer Program 2019, hvor højtstående købere, rejsearrangører og rejsebureauer fra 18 russiske regioner holdt møder med udstillere. Et innovativt nyt matchmaking-system, der blev debuteret ved den 25. udgave af OTDYKH Fritidsmesse, tillod udstillere at planlægge møder på forhånd i et specielt udpeget forretningsområde, hvilket resulterede i 430 møder i løbet af arrangementet.

Erhvervsprogrammet

The OTDYKH Leisure Fair 2019 featured a comprehensive business program, comprised of 45 business events with over 150 speakers and almost 2,700 participants, cementing its status as a leading industry platform in Russia. Talks centred on the trends currently dominating the tourism market, and how they are projected to develop in the near future.

On the first day of the event, discussions focused on the development of domestic and inbound tourism in Russia. Other prominent seminars explored the role of creative industries, the growing popularity of folkloric culture and the impact of digital technology in the travel industry. On the second day talks centred on the rise of medical tourism in Russia, IT solutions in travel and new trends in business tourism. On the final day the topics were event tourism (such as the 2018 FIFA World Cup) and the development of industrial tourism in the Arctic. An important part of the program on the third day was the discussion on ecotourism, and the increasingly relevant role of ecology in tourism.

Den sidste dag for udstillingen sluttede på en kreativ note med en videokonkurrence med titlen "Hej Rusland, mit hjemland!" hvor der blev indtastet et rekordantal videoer, der viser de bedste turistattraktioner fra hele Den Russiske Føderation.

Den næste OTDYKH fritidsmesse finder sted den 8.-10. September 2020 på Expocentre i Moskva, Rusland.