Automatisk udkast

Læs os | Lyt til os | Se os | Tilslutte Live Events | Slå annoncer fra | Levende |

Klik på dit sprog for at oversætte denne artikel:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

Ny kampagne lanceret af Tourism New Zealand

Skrevet af editor

Tourism New Zealand’s long-running 100% Pure New Zealand marketing message is evolving with a new campaign being unveiled today that puts visitors’ unique experiences at the heart of the message by ad

Tourism New Zealand’s long-running 100% Pure New Zealand marketing message is evolving with a new campaign being unveiled today that puts visitors’ unique experiences at the heart of the message by adding “You” to ‘100% Pure’.

Chief Executive Kevin Bowler said the evolution would help take the highly successful 100% Pure New Zealand marketing message to the next level.

Research suggested New Zealand could further increase its appeal as a holiday destination by personalising its marketing message and focusing on more than stunning landscapes and awesome scenery, he said.

“We have identified people around the world already considering travelling to New Zealand who have the financial means to make the trip. The addition of ‘You’ to the successful 100% Pure New Zealand advertising message is a logical next step that will benefit New Zealand’s tourism industry by highlighting the many individual experiences on offer.”

The campaign, debuting in Australia today, includes television commercials, online banner ads and a new ‘100% Pure You’ tagline that, over time, will be used for all Tourism New Zealand advertising globally. It will be rolled out in New Zealand’s major North American, European and Asian markets by the end of February.

Tourism New Zealand General Manager Marketing Communications Justin Watson said the new campaign would provide a better platform to bring to life the diverse tourism experiences available in New Zealand.

“The new global campaign will help us take New Zealand to the world in a way that better connects with our target audience. Authentic and special experiences will become the major draw card, while the beautiful scenery and environment will be a vital part of the story as the backdrop.”

“We have stayed in close contact with New Zealand regional tourism operators and industry during the development of the ‘100% Pure You’ message and the feedback we’ve received is that this new campaign is sufficiently versatile to effectively promote many aspects of the New Zealand experience.”

100% Pure New Zealand has been used to promote New Zealand as a tourism destination since 1999. In November last year, New Zealand was ranked the third strongest country brand in the world, up one place from the previous year and ahead of the USA, by FutureBrand’s Country Brand Index.