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Carlson lancerer nyt gæsteloyalitetsprogram

WASHINGTON – Carlson, a privately held, global hospitality and travel company, today announced the launch of its new hotel loyalty program, Club Carlson(SM), which will officially start on March 31, 2

WASHINGTON - Carlson, et privatejet, globalt hotel- og rejsefirma, annoncerede i dag lanceringen af ​​sit nye hotel loyalitetsprogram, Club Carlson (SM), der officielt starter den 31. marts 2011. Meddelelsen kom under virksomhedens årlige globale hotel forretningskonference i Washington, DC

Members of Club Carlson, formerly known as goldpoints plus(SM), will benefit from an enriched array of first-class redemption opportunities, including Carlson’s global resorts, as well as exciting new vacation options with CWT Vacations and Club Med®. Members have the ability to earn points for every eligible stay at more than 1,000 Carlson hotels worldwide: Radisson®, Country Inns & Suites By Carlson(SM), Park Inn® and Park Plaza®.

“En nøglesøjle i vores Ambition 2015-vækststrategi er at hjælpe vores hoteller med at øge deres indtægter,” sagde Hubert Joly, præsident og administrerende direktør, Carlson. ”I 2010 annoncerede vi en plan om at fordoble størrelsen af ​​vores loyalitetsprogram til 10 millioner medlemmer inden 2013, og medlemskabet voksede med 24 procent til 6.3 millioner medlemmer i løbet af 2010. Vi har designet Club Carlsons meget attraktive værdiforslag til at hjælpe med at køre videre vækst og resultater. ”

Programmets vigtigste nye funktioner kan opsummeres som følger:

Frelse:

Medlemmer kan indløse point på tværs af Carlsons 1,071 hoteller over hele verden, inklusive selskabets 42 fantastiske resorts i Caribien, Latinamerika, Stillehavsasien og Middelhavet;
Det nye CWT Vacation-partnerskab tilbyder amerikanske medlemmer et valg mellem hundreder af uafhængige hoteller i topferiedestinationer, herunder Hawaii, Las Vegas, skisportsområder og krydstogter;
Et nyt partnerskab med Club Med giver medlemmer i USA og Canada adgang til 80 eksklusive feriesteder med alt inklusive over hele verden, inklusive den nyrenoverede Sandpiper Bay i Port Saint Lucie, Fla .;
Carlson har tilføjet 20 nye detail- og restaurantpartnere til at tilbyde lavindløsningsindstillinger, herunder Amazon.com, Best Buy®, iTunes og TGI Friday's®-restauranter.

Kundeprivilegier og fordele:

Det nye concierge-elite-niveau giver medlemmerne gratis værelsesopgraderinger og kontinental morgenmad, tidlig check-in og sen check-out, en bonus på 75 procentpoint på ophold og starter midt i året, adgang til en særlig Concierge-servicelinje til teater- og sportsbilletter og reservationer på toprangerede restauranter overalt i verden;
Programmet har ingen mørklægningsdatoer;
Der tilbydes gratis internet på Radisson-hoteller verden over og alle Carlson-mærker i Nordamerika;
Rollover-nætter tillader elitemedlemmer at rulle over ekstra nætter for at kvalificere sig til deres næste års elite-status.

Earning: Club Carlson has been designed to be one of the most rewarding loyalty programs in travel and will enable members to enjoy a remarkably fast way to a free night stay. As an example, a member who stays five nights at the Radisson Hotel Los Angeles Westside can earn a free night at the Park Inn Prague.

Club Carlson App: To expand and optimize its reach to the mobile audience, Carlson is launching Club Carlson as a new iPhone and Android mobile application on March 31, 2011, which will feature express booking for all Carlson hotels, personalization options, GPS mapping and the ability to redeem points. The app also links to “Explore Destinations,” a best-in-class feature, which stores more than 4.4 million points of interest from local restaurants to tourist attractions.

Benefit to Small to Medium-Sized Businesses: A new extension of the loyalty program is specifically designed with small business owners in mind that allows both the individual traveler and business to earn points for stays. Business owners can use their points to reduce future travel expenses or offer them as employee rewards.

Fordel ved hoteller: Mens Club Carlson tilføjer en betydelig værdi for forbrugerne, forbedrer det nye program også den økonomiske værdi for hotellerne på en samlet cost-benefit-basis.

Lanceringen af ​​Club Carlson vil blive forfremmet med et lanceringsbudget på USD 10 millioner.