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Tanzania lancerede en aggressiv turismekampagne i Indien

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MUMBAI, India – The Tanzanian foreign mission in India is in talks with some airlines in the country to offer direct flights as part of efforts to increase tourist arrivals.

MUMBAI, India – The Tanzanian foreign mission in India is in talks with some airlines in the country to offer direct flights as part of efforts to increase tourist arrivals. Air India used to offer direct flights to Dar-es-Salaam but due to some problem the services were stalled.

“We are trying to talk to a few airlines in the Indian market to offer direct connectivity from Mumbai, Delhi, Hyderabad. We have a few airlines who are studying the market and maybe next year there might be flight connectivity to Kenya if not Dar-es-Salaam,” Badriya Kiondo, minister plenipotentiary in the Tanzanian high Commission in New Delhi said.

Tanzania has, in recent years, launched aggressive tourism promotion campaigns in the Asian markets of India, China and Japan as the tradition European market dwindles.

To supplement efforts to attract Indian tourists the Tanzaianian government would also open a consulate in Mumbai, India’s commercial capital. Indian tourists arrivals reached 17,000 last year. The consulate’s mission would also be to seek Indian investments in the tourism sector in areas .

Some of the target areas for investment include luxury train tourism, recreation and entertainment facilities, Indian food restaurants, marine tourism and conference centres. Others are amusement parks and sea and lake cruising, accommodation and camping facilities, hospitality and tourism training institutions. Kiondo said the tourism promotion would be done through conventions and travel marts.

“We will also look at advertising through various mediums, host FAM and study tours for the travel trade, workshops,” said Kiondo.